Vertical Pharmaceuticals, LLC Retains Digital Brand Expressions As Its...
Digital Brand Expressions (DBE) announced it has been retained by Vertical Pharmaceuticals, LLC to create and manage an integrated suite of digital ... Read More ...
View ArticleAre we suffering from digital marketing blindness?
We can measure digital marketing quickly and accurately in many cases. ... In-person marketing plays a huge part in not just brand awareness, but ... Read More ...
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Rockport Strides Forward with Brand Revival, Completely Integrated Customer...
The brand revival campaign highlights the company's shoemakers ... will unveil new packaging, advertising and a refreshed digital experience. Its new ... Read More ...
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Westfield Partners with ANC to Deploy Iconic Digital Media Network
“Whether through customized creative campaigns displayed on larger-than-life digital screens or exciting activation events, these brands will further ... Read More ...
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The Branded Content Studio Experiment Is Over
Some 20% of digital advertising revenue is attributed to the Times' T Brand Studio. Digital advertising revenue represented 27% of total ad revenue ... Read More ...
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Arianna Huffington to leave Huffington Post for new startup
"Arianna has built a global digital brand at the most important inflection point in the history of media," Tim Armstrong, the chief executive of AOL, which ... Read More ...
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Increase in Demand for Cosmetic Dentistry to Create Opportunities for the...
One of the key marketing strategies in North America is digital branding. “Many large companies are trying to reduce their dependence on traditional ... Read More ...
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Visualizing Digital Performance For 1800 Brands
To better visualize how brands fare across four digital categories — Web site and e-commerce, social media, digital marketing, and mobile and tablets ... Read More ...
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VReal Trike: Virtual Reality On A Trike
At the world’s largest virtual reality expo, a VR company called “Interactive Lab” showcased their latest VR Installation, a motorised trike that becomes a Tron-like race track as soon as you put the...
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‘Olympic Games have become social games’: Sport Chek bets 80 percent of its...
The brand allocates 80 percent of its Rio Olympics ad budget to digital, with 60 percent devoted to mobile. This is a big shift even from Sport Chek's ... Read More ...
View ArticleChildren’s Book Author George Long Announces Lesson Plan Now Available For...
'Pocketful Of Dreams' is available in print and digital editions and is also available in a Teacher's Edition. The Teacher's Edition includes a unit plan for K-2 teachers, written by a veteran first...
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MullenLowe Profero to Run Global Digital for The Peninsula Hotels
MullenLowe Profero Hong Kong MD Radhe Vaswani says for brands with unique offerings, it's becoming increasingly more important to create digital ... Read More ...
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12 Steps to Building Digital Trust
In today's digital economy, “digital trust”—a widely accepted belief that a brand is reliable, capable, safe, transparent and truthful in its digital ... Read More ...
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Travel Brands Struggle With Mobile Advertising – Digital Marketing News This...
As more travelers have moved their "screen time" to mobile devices, marketers have struggled to keep up. Japanexperterna / Japanexperterna.se. Read More ...
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International SAP Conference on Environment, Health, and Safety Management
“Digitalizing EHS & Product Safety and Stewardship – Simplification, Collaboration and Real-Time Insight” is the theme of this year’s International SAP Conference on Environment, Health, and...
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The digitisation of the Premier League brand
It was clear that “we needed a fundamental overhaul,” admitted head of digital, Martin Axford, who has shaped what he calls a “mobile first solution” for ... Read More ...
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Pokemon Go Brings Adventure to The Future Of Digital Marketing
Pokemon Go Brings Adventure to The Future Of Digital Marketing ... Tapping into Pokemon's brand value alone doesn't equal success, it's the ... Read More ...
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The age of digital possible
Annika Payn, who is the head of brand for Zurich Insurance in the Asia Pacific, thinks that digital is everyone's responsibility. She illustrates her point ... Read More ...
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Adidas partners with digital agency to tone brand
Adidas has partnered with a digital agency AllTogetherNow to create a “Consumer Engagement Content Playbook.” The guide will act as a foundation ... Read More ...
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