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L&T Infotech unveils new brand identity as LTI; aims to accelerate clients’...
The global technology, consulting, and digital solutions company introduced LTI with the tagline 'Let's Solve.' The core idea of the brand, 'Pioneering ...
View ArticleAdobe Digital Insights report: Consumers trust brands with data
Adobe released a report on the Indian digital advertising industry in Mumbai on 4 May. Labelled, Adobe Digital Insights (ADI), the report was based on ...
View ArticleWith a New Digital Sole, This Shoe Brand Marches On Without a CMO
With so many of its stores tied to the long-struggling mall, Aldo hopes its sorely-needed digital enhancements will differentiate the brand from ...
View Article3 Reasons Metrics Matter for Successful PPC Campaigns
Metrics are a bit of an obsession for businesses. As the saying goes, what can be measured can be managed. And it’s true. But, many people spend more time looking at the wrong metrics and not enough...
View ArticleBrand Empathy Is More Than Just a Digital Marketing Buzzword
Of course, brands have always sought to understand their customers in order to serve them better. Now, thanks to new digital tools, brands have even ...
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Marketers in India Still Reluctant to Spend Big Despite Sizable Digital...
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital ... media planning and digital branding—spoke with eMarketer's David Green ...
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Traditional media still has brand power in the digital world, says BBC, CNN...
In today's digital world, it would be easy to dismiss traditional media brands as clunker, even as they move online, compared to digital media darlings ...
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Women’s media brand The Pool gets Finn to highlight ‘safe’ commercial...
Finn has been taken on to showcase The Pool's commercial partnership opportunities and position it as a dynamic digital brand. Jo Morrell, CCO of ...
View ArticleTop 3 deadly digital marketing mistakes your insurance brand is making
Is your insurance brand making any of the below three common marketing mistakes? Digital marketing mistakes can cost you a campaign, so make ...
View ArticleNewell Brands Announces Strong First Quarter Results
These benefits more than offset increased investment in brand development, insights and e-commerce, negative foreign currency impacts, an increase ...
View ArticleHow to Digital Rebrand Yourself
If you’re looking to give your digital brand perception a new look with a digital rebrand, you should first consider why you want to rebrand yourself, what to do before rebranding, how to manage your...
View ArticleDigital Media Services outperforms global branded content engagement...
Headquartered in Dubai, Digital Media Services (DMS), a Choueiri Group brand, has extensive reach across a portfolio of 40+ premium digital ...
View ArticleH.I.G. Capital Announces the Sale of Brand Addition
Headquartered in the UK, Brand Addition is a leading global service provider in the design, sourcing and distribution of promotional merchandise to ...
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NY Times dares to launch new digital brand campaign
Central to the branding is the Times' critical move into digital journalism. To this end, their NewFronts presentation last week included a “live” onstage ...
View ArticleTrusted Media Brands Announces Digital Team Expansion; Premieres Multiple...
NEW YORK--(BUSINESS WIRE)--Trusted Media Brands Inc., (TMBI) today announced seven new video series aligned with its Taste of Home, ...
View ArticleAria’s Chief Innovation Officer to Lead Digital Transformation Panel of...
Veterans from Telecom, Cloud Technology and Enterprise Consulting to Discuss "Setting up IoE Monetization Short and Long Term"
View ArticleNorth America Learning Machine Market in Education Industry 2017
A recent report added with titled, “Digital Glass Military Aircraft Cockpit Systems”, is a comprehensive analysis of the Learning MachineMarket. It offers useful market insights such as the market...
View ArticleUnited States U Disk Industry Trend and Demand Report 2017
A recent report added with titled, “Digital Glass Military Aircraft Cockpit Systems”, is a comprehensive analysis of the U DiskMarket. It offers useful market insights such as the market share, size...
View ArticleIntegration Middleware Market Will Cross US$ 15.29 Bn by 2024
According to Persistence Market Research, the US$ 8.8 Bn integration and orchestration middleware market will surpass US$ 15 Bn by 2024-end, expanding at a CAGR of 7.1% through 2024. Primarily fueled...
View ArticleOptima Consulting Announces Its Participation at SAPPHIRE NOW® to Showcase...
Optima ECM Consulting, an SAP partner, today announced that it will participate at SAPPHIRE NOW® and ASUG Annual Conference being held May 16–18 in Orlando, Florida in booth 1326. Optima will be...
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