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Brand Building in a Digital World - Has brand building been sacrificed in the name of digital tactics? Are marketers too concerned with push ...
View ArticleCould digital audio be our brand safety saviour?
More than ever, brands want to interact in the digital space but they want to do so without fear of appearing alongside questionable content. Platforms ...
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KFC turns 30 in China, but plans to remain a ‘young brand’
KFC turns 30 in China, but plans to remain a 'young brand' ... With China at the forefront of digital technology and mobile payments, KFC has kept ...
View ArticleThe damaging impact of poor app performance on brand loyalty
The growing importance of applications as the lifeblood of the digital economy has also raised the ante on how application performance impacts ...
View ArticleNielsen appointed BARC India’s primary digital measurement partner
Nielsen India has been appointed as primary digital measurement partner for BARC ... digital measurement service under the umbrella brand EKAM.
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Jicwebs goes full-time to deal with online ad fraud and brand safety
"Although we've already established a strong base, tackling the issues facing digital advertising requires dedicated resource and full-time attention, ...
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Retailers and brand challenge: turning off the creep factor
This sounds about right in today's digital economy, where consumers are demanding more customization in products and services than ever before.
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BARC India appoints Nielsen primary digital measurement partner
BARC is in process of launching its digital measurement service. ... its products will be made available under the umbrella brand Ekam, Sanskrit for one. ... Eventually, BARC India's digital products -...
View ArticleHow companies are tapping into WhatsApp for brand-building
Some experts from the digital space believe that brands and marketers are approaching WhatsApp as an experimental platform and they still need to ...
View ArticleBrisbane agency heads launch new digital agency Type + Pixel
Brisbane agency heads launch new digital agency Type + Pixel ... have started the agency which will focus on brand strategy, digital and content.
View ArticleMazda Develops Digital Campaign Tailored to the Hispanic Consumer
Leveraging the existing perception that Japanese brands are trustworthy, dependable, skillful and above all, well-made, the campaign will ultimately ...
View ArticleFormer Brisbane Agency Heads Launch Digital Brand Consultancy
Positioning itself as a branding agency for the digital world, Type + Pixel will focus on delivering audience-centric, multi-layered brand experiences ...
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Breaking news: Buro 24/7 and System magazine join forces
Between Buro's digital expertise and global presence within both ... will only push the boundaries of both titles and lead to greater brand awareness.
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Build Brand Loyalty From Within Says MarketStorm Global
Understanding your demographic is a vital step towards establishing a bond with consumers and ensuring they remain loyal and satisfied, Miami's ...
View ArticleRedefining the Millennial Brand Experience
The digital economy is by its nature real-time and on-demand; and this has created a ... We found that millennials are open to brand engagement.
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Adobe to provide digital experiences for Thai businesses at Bangkok forum
Adobe said industry leaders from leading brands including DBS Bank, Discovery Networks Asia-Pacific and BRAND'S Suntory, will take the stage to ...
View ArticleLittle Dot to handle Fremantle IP on digital
It will also launch digital channels for brands such as Monsuno, Grojband and Ella the Elephant, and start a new family classics channel, Flashback TV ...
View ArticleHudson Canola Oil ropes in Bottle Openers as its digital agency
(Thinkstock Image) Hudson Canola Oil, a brand owned by Dalmia Continental, today announced that it has appointed Bottle Openers Pvt. Ltd. as its ...
View ArticleLondon VC firm that backed Gwyneth Paltrow raises US$150m
... on offers from institutional investors and plans to use the money to grab stakes in early-stage startups that tap into the growth of digital brands.
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Digital brand agency Tayburn lands £500000 of client wins
Digital brand agency Tayburn lands £500,000 of client wins ... Tayburn, the Edinburgh-based digital brand agency, has bagged a raft of new clients ...
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