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The Estée Lauder Companies Announces GLAMGLOW Leadership Updates
... across merchandising, digital and trend leadership. She has led Smashbox since the Company's acquisition in 2010, and has expanded the brand's ... Read More ...
View ArticleBranded Content Leads to 59% Better Recall Than Other Digital Ads
Forbes believes that combining branded content with display ads is an ... Brand recall is 59 percent higher for branded content than display and native ... Read More ...
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IAB Digital Upfronts 2016: Maximum Media
Maximum Media is Ireland's leading, premium digital publishing company, home to four of Ireland's most popular digital lifestyle brands JOE.ie, Her.ie, ... Read More ...
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How brands have changed the way they leverage influencers
Things change, all the time – in fact pretty much everything in the digital ... In years gone by, Adidas like many other brands have used influencers ... Read More ...
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Interview: Inside the World of Influencer Marketing with a Don Draper of...
At its core, a brand deal is when a brand pays (or provides product) to a digital influencer in exchange for promotion. I'll define digital influencer as ... Read More ...
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Princess Auto: Bringing Inventory to the People
Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics
View ArticleHow can brokers compete in the digital age?
Accardo began his career at IBM, focusing on digital, branding and strategy consulting, which then led him into the advertising world, helping to build ... Read More ...
View ArticleSovereign Health of Palm Desert Opens Brand New Restaurant
Palm Desert, CA -- (ReleaseWire) -- 09/23/2016 -- Sovereign Health, a leading national provider of behavioral health treatment services, has ... Read More ...
View ArticleMalcolm Gladwell Is Not Worried About the Media Industry, Nick Denton Is...
What digital brand do you find yourself consuming more than you thought you would ... What is your worst-case scenario for the digital media industry? Read More ...
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Smart Fabrics Market To Increase at Steady Growth Rate
Smart fabrics, also known as smart textiles, E-textiles or electronic textiles, are the fabrics that has electronics and digital components embedded in them. These are the fabrics that can sense...
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American Campus Communities Launches New Website with Evolved Brand
AUSTIN, Texas--(Business Wire)--American Campus Communities (NYSE: ACC), the nation's largest owner, manager and developer of high-quality ... Read More ...
View ArticleCyberset Medical Exhibiting at ASPS’s Plastic Surgery The Meeting,…
The Los Angeles based firm will be presenting specialized digital marketing solutions to attendees of the show at the Los Angeles Convention and Exhibition Center, Exhibit Hall Booth #1038; the show…...
View ArticleB2B brand strategy — new product launches in a digital world
A 2013 study published by the McKinsey Quarterly indicates that there is a considerable gap between the brand messages that suppliers offer to ... Read More ...
View ArticleIntroducing the PG2 Digital Pressure Gauge from APG
Bell Flow Systems have launched a portfolio of environmental monitoring instrumentation to their already impressive product list. APG are just one of the many renowned suppliers that have been added...
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Introducing Snapchat Spectacles: Smart Glasses
So Snapchat is becoming a camera company. Or so they say, with the launch of “Snapchat Spectacles” a new smart glasses product that lets users instantly snap 10 second videos straight from the glasses...
View ArticleRolling Stone rolls into Singapore with BrandLab
The BandLab Technologies portfolio of companies and affiliates, led and co-founded by Meng Ru Kuok, includes digital, brand and retail businesses ... Read More ...
View ArticleTwitter loses its cool as Apple is voted the world’s ‘coolest brand’ for the...
Apple has held onto the number one spot on the annual CoolBrands list for the fifth year running, with digital disruptor brands like Netflix, Spotify and ... Read More ...
View ArticleRenowned Pollster and Brand Messaging Expert Frank Luntz to be a Featured...
26, 2016 /PRNewswire-USNewswire/ -- The Digital Place Based Advertising Association (DPAA) announced today that renowned pollster and brand ... Read More ...
View ArticleAsbury PR Agency Marks 20th Anniversary Milestone: Now Representing Virtual...
... commercial production house in New York; EdenSpiekermann, a Berlin-based digital brand marketing agency; Warner Chappell Production Music; ... Read More ...
View ArticleInvessence Integrates Digital Wealth Management Platforms with TD…
Advisors with a custodial relationship with TD Ameritrade Institutional can now use the Invessence digital wealth management and robo-advisory solutions. (PRWeb September 26, 2016) Read the full story...
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