How CPG Brands Can Stimulate Sales in the Digital Aisle
HookLogic, a performance marketing platform, works with retailers and online travel sites to help brands gain critical insights into which ads are driving ... Read More ...
View ArticleNick Fawbert leaves Brand New Media to launch digital transformation...
Nick Fawbert has left Brand New Media after two and a half years to launch his own digital transformation consultancy. Fawbert took on a global role ... Read More ...
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Viz Media Launches New Manga Titles in October Digital Manga Update
... with a brand new digital manga update for October as well as ASSASSINATION CLASSROOM promotions celebrating series creator Yusei Matsui 's ...
View ArticleHow to Measure Your Digital Branding Efforts
Metrics can help you understand how your brand is performing within the framework of customer perception and competing brands. Measure your digital branding efforts to determine how these metrics...
View ArticleListen. Learn. Leverage. The New Mantra of Impactful Digital Marketing
As we all know, businesses depend a lot on data analytics to make key decisions. To gather enough data which could help brands arrive at a logical ...
View ArticleUniversity of the Sciences Renews Agreement for Search Engine Marketing with...
Digital Brand Expressions (DBE) announced its client, University of the Sciences, has renewed its contract with DBE for search engine marketing ...
View ArticleAvocados From Mexico plans interactive displays and brand showcase for PMA...
For the second year in a row, AFM plans to lead trade excellence through two key focus areas: digital interactivity and a brand showcase.
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Will Disney buy Netflix?
Disney's latest attempt to ensure relevance in the digital age could include ... companies in the world, is searching for ways to boost its digital brand.
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Tennis Australia unwraps new brand identity for Australian Open
“The Serving Man brand mark didn't really represent what the tournament and ... During the last Australian Open, Tennis Australia installed new digital ...
View ArticleEmpowered consumers demand digital innovation in ‘age of customer’: Forrester
Consumers are increasingly empowered by new technologies, rich information resources and a wide choice of brands and are demanding digital ...
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BrainJuicer launches offering that can predict ROI of digital content
With the solution, dubbed 'System1 Digital Ad Testing', the firm says that ... increasing the effectiveness of digital creative is a top priority for brands ...
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Dentsu Impact Launches Two New Divisions – Digital & CRM, Kartikeya...
On this development, Amit Wadhwa, President, Dentsu Impact said, “If we talk about brand building, digital and CRM are the two most important ...
View ArticleGlobal Electronic Medical Record Market : Research Report, Segment Forecasts...
An electronic medical record (EMR) refers to systematic approach of collection of health records of patients in a digital format. These records can be easily shared through network connected,...
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A new generation of digital ‘walled gardens’ is coming
They offer brand-safe, advanced targeting opportunities at scale, with an ... Much of the rest of digital advertising can't compete, with a tangle of ...
View ArticleCreating a Consistent Brand Experience
... Partners (BRP) has revealed that 56% of retailers have named creating a consistent brand experience across all channels their top digital priority.
View ArticleJOB ALERT; Web developer, Copy writer, Brand specialist and Digital marketer...
OpenTRV a London-based tech startup with the aim to reduce carbon emissions across the UK and Europe by 10% and 8% respectively by the year ...
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LG unveils an entirely new brand for ‘the best of the best’
I almost felt naughty,” said Lim, who joined LG at an event in New York City's Rockefeller Center to unveil an entirely new brand: LG Signature.
View ArticleDigital Delights
The digital brand extensions allow children to continue to engage with the brand beyond the TV show by finding out more about the characters, ...
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How can brands grow in a digital world?
It is clear that digital—from social networks and apps to blogs and digital platforms— has fundamentally changed brands and branding. From being ...
View ArticleWill online stardom dazzle the digital marketer?
In fact, not only have movie stars shown interest in digital, they seem to ... As for celebrities, if they are popular, fit with the personality of the brand, and ...
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