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Introducing: The Identity Issue of Marketing Mag
Hear from our content partners: Meltwater on how to monitor brand in the online world, Pegasystem's four uncomfortable truths about digital brand ...
View ArticleHome Retail Hometech Digital to start afresh in Indian market; gets licence...
Hometech Digital bagged the brand licence for Akai in July 2016 for next ten years. He further said that increasing consumption of consumer ...
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Expert: How Personalization 2.0 is impacting brands
Personalization has been key to many brands' online and offline marketing efforts ... Kristina: Why is Personalization 2.0 important to digital brands?
View ArticleAsk The Doctor Now Accepts Bitcoin to Protect Patient Privacy
World’s leading digital health platform Ask The Doctor becomes first healthcare company to accept bitcoin globally from its users. (PRWeb October 12, 2016) Read the full story at...
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Throwaway Note: Samsung may ditch the brand in light of negative publicity
It's old hat, at this point: the Samsung Galaxy Note 7 is a little more prone to catching fire than other smartphones. Samsung attempted to nip the ...
View ArticleThe Future of Digital Signage and Advertising
Here are four key trends that will redefine how a brand engages with its ... Some brands in their second or third phase of using digital menu boards are ...
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‘Unofficial’ apps of govt transport corpns flood digital platform
Users are bombarded by applications in the digital market sporting official logos and brand names but made by “unofficial developers.” The official ...
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Ella Baché Chase The Ys In New Digital-Only Campaign
Ella Baché have launched their first ever digital only campaign, moving ... In a first for the brand, Ella Baché's Summer campaign sees them enlist ...
View ArticleThe Trade Desk launches digital audio programmatic offering
The Trade Desk confirmed that its digital audio advertising offering has been successfully tested with major brands in the Asia-Pacific region, and is ...
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Ella Baché debuts digital-first campaign using social media influencers
The summer campaign marks the first time Ella Baché has focused on digital, the brand previously pushed out campaigns focused around ...
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In-store shoppers willing to spend 4x more when human and digital assistance...
In-store shoppers willing to spend 4x more when human and digital ... Younger consumers (18-24) were almost twice as likely to visit the brand's ...
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The Trade Desk Tunes into Programmatic Audio in APAC; OohMedia Makes a Move...
Noting that digital audio offered an ideal platform for programmatic media ... with the consolidated entity taking on the latter's digital brand name.
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Undertone Names Robert Schwartz as President
"Beyond driving business results for our brand, agency, and publisher ... Undertone is a leader in high quality, cross-screen digital brand advertising at ...
View ArticleJoint Vertafore & Hanover Research Study Finds Optimism Rebounding…
Despite Digital Disruption Challenges, Third-Annual Independent Survey Shows Year-over-Year Increases in IT Budgets & Adoption of Business Software, Causing Renewed Sense of Optimism(PRWeb October...
View ArticleDiscovery Targets Millennials With $100 Million Investment in Digital Media
Discovery is perhaps a brand most known for its television network and ... It announced today a unifying partnership of digital media sites with Group ...
View ArticleDigital Brand Sales manager
The successful applicant will need to fully understand all aspects of pre-press and more importantly the value of digital assets and how they can ...
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Report: Digital, human interaction spurs in-store successes
More specifically, consumers' average single-trip spending increases nearly four times when engaged by both in-store staff and the brand's website, ...
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Best Life Magazine Finds a Second Life as a Digital Brand
Eventually, he ended up acquiring the title, and built an editorial team to relaunch it as a digital brand, BestLifeOnline.com. Of course, men's lifestyle ...
View ArticlePlaya Vista Today Hits the Beach with SILICON BEACH MAGAZINE
Playa Vista Today is pleased to announce that SILICON BEACH MAGAZINE continues to offer a link to the Silicon Beach community.
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