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Edelman Digital Bolsters Regional Leadership Team with Shaw and Edwards
“We are embarking on the adoption of a product strategy and the integration of Digital and Brand talent into consolidated teams and united leadership ...
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When on digital, brands need to move beyond ‘impressions’: Moat’s Jonah Goodhart
While most marketers take pride in talking about the impressions that their digital campaigns garner, here's Jonah Goodhart, CEO and co-founder, ...
View ArticleRetail Week Live: Five key themes of the must-attend event
Mather will share his strategy to create a more trusted brand, a streamlined digital journey and the importance of speaking with your customers.
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Content, which is engaging and builds dialogue with consumers, drives any...
Dabur is on a journey to become 'Future Ready', across its product line as well as communications with consumers by embracing technology.
View ArticleSPAG buys out digital marketing agency Giga Health
Founded by Abhijit Shitut in 2015, Giga Health plans, creates, builds and measures digital brand-building solutions for healthcare brands.
View ArticleAnarchic Adjustment: pioneering street culture brand revived at LA art show
Anarchic Adjustment was a pioneering streetwear brand and artist collective that emerged from the London punk-skate-BMX-Xerox art scene in the ...
View ArticleDick’s Digital Strategy is On the Move
Leveraging a constantly evolving digital strategy, the chain has adopted a ... In order to differentiate the brand, the sporting goods retailer is currently ...
View ArticleBuilding a modern brand in the digital age
The proliferation of mediums in the digital and physical worlds has brought us into an age when building a valuable brand is both harder and easier.
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#OnePlusDiwaliDash: Watch the smartphone brand’s new digital film ‘The Journey’
OnePlus, a global mobile technology startup with a presence in over 35 countries, has released a short film titled 'The Journey' to celebrate the festive ...
View ArticleThe Dark Side of Digital Luxury
This leads me to the danger of brand trivialisation through digital off-price distribution. In the early days of digital luxury, using the Internet to clear ...
View Article7 marketing tactics your brand can’t live without
In our digital age, digital marketing has become the bread and butter of brand survival. The brand that stays ahead of the technology curve is the brand ...
View ArticleAdding Brand Value Through Real-Time Marketing with Datalase
Boosting the consumer appeal of packaging with personalised inline digital printing can add an unprecedented amount of value for brand owners, ...
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Social Kinnect Bags Digital Media Mandate of Repeat Whisky
Considering we're going to be involved strongly on the entire digital mandate, we look forward to helping build a strong and comprehensive brand ...
View ArticleSPAG Asia Acquires Digital Health Specialist
Founded by Abhijit Shitut in 2015, Giga Health plans, creates, builds and measures digital brand-building solutions for healthcare clients. Services ...
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Repeat Whisky assigns digital media duties to Social Kinnect
He adds, "I believe that today, to look at comprehensive digital branding across platforms is the key for a brand's success. Given our skilled young ...
View ArticleUniversal Media Group Inc. is pleased to announce the appointment of two...
BOCA RATON, FL--(Marketwired - Oct 18, 2016) - Universal Media Group Inc. (OTC PINK: UMGP) www.umediagroupinc.com is a digital media company that focuses on user-generated music content and a sense of...
View ArticleDigital Video Advertising’s Perception Gap
New research from media metrics consultancy Sequent Partners finds that major brand marketers think digital video has a great future driving offline ...
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LifeMap Solutions Joins Medidata AppConnect Partner Program to Drive mHealth...
SAN JOSE, Calif.--(BUSINESS WIRE)--LifeMap Solutions, the digital health subsidiary of BioTime, Inc. (NYSE MKT: BTX), today announced a partnership with Medidata (NASDAQ: MDSO), the leading provider of...
View Article“Stories of the InterContinental life” Content Platform Launches to…
Digital Agency Mirum Creates Immersive Experience Centered on InterContinental® Hotels & Resorts (PRWeb October 18, 2016) Read the full story at http://www.prweb.com/releases/2016/10/prweb13772033.htm
View ArticleUsing Dot Brand Domains in Brand Communication
Thirty of the brands have decided to shift major significant digital assets to their dot brand and around ten have chosen to use a dot brand domain as ...
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