The Drum named Business Media Brand of the Year at the PPA Digital Awards
... Media Brand of the Year against competition from nominees Global Dating Insights, Investment Week and Risk.net, however it lost out for the Digital ...
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Nexcess Will Keynote At Fashion Digital New York 2016
Nexcess has announced its sponsorship of Fashion Digital New York ... Instagram: How Dolls Kill built and scaled a breakout online fashion brand".
View ArticleLeeds digital brand’s new product is in league of its own
Leeds digital brand Pitchero has launched a new product designed to keep it one step ahead of the rest of the field. Pitchero was set up nearly a ...
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McDonald’s celebrates its 20 years in India with a new brand campaign
McDonald's has been there constantly witnessing these changes and evolving itself by introducing digital platforms and brand extensions to ensure ...
View Article5 Digital Branding Tips for a Great Product Launch
When introducing a new product, whether tangible or digital, having a plan to get customers is key. Your digital brand is composed of your digital identity, visibility, and credibility. Digital...
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OHI bags two GOLD awards at Asian Digital Media Awards 2016
Content developed specifically for the digital natives such as OHI Drive has facilitated the brand's rise to fame and become the talk of the town ...
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Varun Dhawan transforms into a judge for Skybags’ digital campaign, Wacky...
Skybags, the stylish youth bags brand from the house of India's leading luggage company V.I.P Industries, has announced its latest digital campaign ...
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How Digital Marketing Trends Have Changed Black Friday
If you're a retail brand, 2015's Black Friday likely wasn't much different from any other. As always, it was the start of an incredibly high-stakes shopping ...
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Can Burberry’s new ‘Transformation Management Office’ make its marketing work...
After hitting heady heights in 2009 when actress Emma Watson helped the brand eschew its 'chavvy' stigma, the brand proved its digital prowess and ...
View ArticleInnovative Digital Advertising Technology Boosting Major Branding and...
The emergence of new digital advertising and services means many national brands must also rethink the way they sell their products by utilizing a ...
View ArticleYour Digital Marketing Strategy Depends on Online Reviews
Believe it or not, too many good reviews can hurt a brand instead of help. ... Encouraging reviews is a great digital marketing strategy for brands.
View ArticleL2 Report Ranks the Digital Winners & Losers among UK’s Specialty Retailers
The Index benchmarks and ranks the digital performance of 92 Specialty Retail brands operating in the UK market across four segments: Apparel, ...
View ArticlePersonalization Comes to Retail with Big Data, IoT and Augmented Reality
In the digital world, it is much easier to collect lots of behavior data from the consumers. Digital-native brands can easily track what product you ...
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Influencer Marketing Days Speaker Barbara Rozgonyi Presents 3D Marketing...
Influencer marketing isn't brand new, but it is trendy - and tricky. At Influencer Marketing Days in New York City, digital transformation speaker Barbara ...
View ArticleAmazon CEO Jeff Bezos Extends Olive Branch to Donald Trump ‘At The Nexus Of...
They provide people with a chance to buy into the lifestyle brand that the artist ... merchandise as a way to grow awareness for a largely digital brand.
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Finding the “Human Imprint” In Your Brand’s Voice
In 2016, the distinction between “brands” and “people” is fading as an ... treat their brand's digital presence as nothing more than a listicle-regurgitator.
View ArticleMore ice cream brands recalled because of Listeria contamination
Los Angeles-based ISB Food Group LLC has been extra busy the last few days, adding more ice cream brands to a recall initiated by AC Creameries ...
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‘At The Nexus Of Fashion And Music’: VFiles Relishes Status as Springboard...
It's an intersection that the brand capitalized on last spring, with a buzzy, ... merchandise as a way to grow awareness for a largely digital brand.
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Lewis Communications buys Nashville Digital Agency Caddis
"Digital platforms have become increasingly integral to our clients' brand development and advertising success," says Lewis Communications ...
View ArticleSkybags Asks For Whacky Travel Dreams in New Digital Campaign
Moreover, bollywood star and brand ambassador Varun Dhawan will review all the entries and then decide on the lucky winner. Skybags will give ...
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