It’s Not Just Lego that’s Winning at Digital in Denmark
The digital world was leaving it behind. To beat the competition, Lego joined them. It built its brand through digital ventures like The Lego Movie and a ...
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Branding in the age of Digital
Today each decision has multiple people behind it, and a plethora of eyeballs looking into your business. Each one sharing your company's ...
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Insights and Opinions: Branding in the Age of Digital
For today's Insights and Opinions section, we have Braven Greenelsh, CEO and founder of digital agency LaVisual (www.lavisual.com), who talks ...
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IBM Digital Leaders Connect 2016: The Digital Revolution Has Just Begun
Taking the discussion forward from there, Bob Lord, Chief Digital Officer, IBM mentioned key principles to grow the digital technology. “A brand has to ...
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Allrecipes, World’s Largest Digital Food Brand, Works With Amazon To Create...
SEATTLE, Nov. 18, 2016 /PRNewswire/ -- Allrecipes, the world's largest digital food brand with 1.5 billion visits annually, today introduced its premiere ...
View ArticleVICE Media Rolls Out Health-Focused Digital Channel
BROOKLYN: VICE Media is launching Tonic, a brand-new digital channel dedicated to health, wellness and advances in medical science.
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JWT Wins Global Lux Digital AOR
J. Walter Thompson has landed a big new piece of business from Lux soap after a competitive review — the Unilever brand's global AOR for digital ...
View ArticleNikulsan, LinkedIn organize special workshop on digital leads optimisation in...
Nikulsan has sustainably demonstrated effective digital campaigns - Brand and Lead Generation strategies for the leading brands be those Sobha, ...
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Measuring the immeasurable: Brand Awareness
Brand awareness is intangible, so many of the “measurement” theories for digital brand awareness are flawed, such as measuring clicks, or just not ...
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Webinar addresses restaurant digital signage
So you're ready to take the dive into digital signage for your brand. Or perhaps you've already installed a system, and it's just not performing like you ...
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‘Onion’ CEO To Head Ad Sales For Fusion Media Group
Fusion Media Group, which includes properties such as Fusion, The Onion and The Root, were combined with Gawker Media's digital brands ...
View ArticleMediaplanet’s “Lung Health” Campaign and The International Association…
Mediaplanet announces distribution of its latest digital awareness campaign, “Lung Health,” which advocates for increased awareness about lung cancer throughout the month of November and all...(PRWeb...
View ArticleNBA And Discovery Education Team Up On New Interactive NBA Math Problems For...
NEW YORK and SILVER SPRING, Md., Nov. 18, 2016 /PRNewswire/ -- The National Basketball Association (NBA) and Discovery Education, the leading provider of digital education content and professional...
View ArticlePost Election Digital Skills Shortage
We already have a shortage of workers with digital skills and recruiters ... right influencers for a brand or organization and build trusted relationships ...
View ArticleAccenture book The Fluid Consumer, by Teo Correia: Consumer packaged goods...
The Fluid Consumer provides a new model for digital branding and a new framework to help CPG companies position themselves for growth.
View ArticleHP India showcases labels & packaging advancements with HP Indigo WS6800...
HP India, at Label Expo 2016 showcased the HP Indigo WS6800 digital ... The packaging of the product should enable the brand to stand out of the ...
View ArticleAssociate Director, Digital Marketing- Random House Children’s Books
This position reports to the Director, Digital Marketing and is responsible for introducing the teen/YA marketing to new brand. Evaluating new ideas ...
View ArticleThe Analog Spaces in Digital Companies
The translation of abstract digital brands into an analog presence can also be pretty simple, and homegrown. Something like this happened in late ...
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Google Ai Experiments: Quick Draw!
With machine learning becoming central to most business plans, Google is out there showcasing just how good they can be at Artificial Intelligence & Machine Learning, even on this simple, fun...
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