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Rising Stars: How Lauren Valenti Drives Traffic to Marie Claire
Valenti says she was “over the moon” to return to Hearst Digital Media. ... So many digital brands have built out their teams, and evolved the inner ... Read More ...
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Alterra Home Loans Picks StreamLoan for Its Mobile-First Digital Application...
100% Minority-Owned Lender Aims to Reduce Application Decision Times and Make The Lending Application Process Easier for Customers and the Back Office
View ArticleConsumers in Singapore unsatisfied with their digital experience
Only a quarter of consumers are delighted with the digital experience offered by brands in Singapore, according to the inaugural SAP Digital ... Read More ...
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Are You Blowing Your Digital Marketing Budget?
But there are indications that digital marketing channels aren't performing as ... (Editor's Note: For comparison, ads on The Financial Brand generate a ... Read More ...
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French beauty brand L’Occitane touches up its digital ambitions in Asia
The Digital Provence Theater, produced by teamLab, is to appear in L'Occitane's store in Shinjuku, Tokyo, in September. (Photo courtesy of L'Occitane). Read More ...
View ArticleGene Davis joins Progress-Index staff as new Digital Sales Manager
Now as a member of the Progress-Index, he will work closely with our sales teams to develop digital marketing programs to create more brand ... Read More ...
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Ubisoft: Nosulus Rift ‘Fart-Tech’ For South Park
Well, someone had to do it right? And Ubisoft probably thought what better reason than to create some smell-driven tech, than for the upcoming South Park game that is literally driven by farts! Perhaps...
View ArticleCNN’s digital advertising head on programmatic, clickbait and MCN
Just a year ago it launched another digital vertical called CNN Style and ... into our hands as a premium publisher where brand safety is guaranteed. Read More ...
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BBLUNT launches its maiden brand campaign
In the brand's overall marketing mix, digital is going to be playing a big role as a key tool to educate users about the product usage and its benefits, ... Read More ...
View Article6 steps to effectively employ influencers
Digital influencers are becoming a serious component of any marketing mix in the age of social media. Yet, brands have only begun to grapple with ... Read More ...
View ArticleA digital destination for luxury (With photos)
Wanted, a glossy colour supplement, is a Times Media flagship brand ... Their new digital platform Wanted Online, has just launched and is aimed at ... Read More ...
View ArticleMindShift Interactive Bags Digital Duties of Indiabulls Real Estate
MindShift Interactive combines Digital Marketing and Research to provide a better experience for the consumer and brand. It currently houses four ... Read More ...
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CMO Peter Horst Describes Hershey’s Digital Marketing Path, From Bittersweet...
Hershey and Reese's, both iconic, historic brands with billion-dollar-plus scope, have a ton of digital activation, but tone, feel and targeting are very ... Read More ...
View ArticleMogo Launches New Digital Account on Journey to Build the Best Digital...
Like many other industries, banking is facing digital disruption as ... Mogo is the leader in building a new digital challenger brand to the banks. Read More ...
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Undertone Recognized by Selling Power’s 2016 “50 Best Companies to Sell For”...
... high-impact digital advertising solutions for brands, today announced that it has secured a berth within the 2016 Selling Power "50 Best Companies ... Read More ...
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Digital Beauty Shoppers Seek Solutions, Not Brands
It's hard to overstate either Millennials love for digital commerce or Gen Y ... Williams, scheduled to be a presenter at MediaPost's Brand Marketing ... Read More ...
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Meet Facebook’s Beta “Games Arcade” Store
So Facebook has been beta-testing the “Facebook Games Arcade”, a localised desktop application that lets users play games without needing to access Facebook via a web browser, and claims a “faster,...
View ArticleDigital is a way to create engagement to know a brand: VML’s Jon Cook
One big learning is that everything should be social. If your campaign is not being talked about, even if the piece is offline, you are not really ... Read More ...
View ArticleAvoiding the 7 deadly traps in the digital world
Digital is no longer an option and as brands and marketers increasingly moving towards the digital direction, many are still searching for the right ... Read More ...
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