C-Suite Commitment to Digital Transformation Viewed as Low, Leapfrog…
2016 CMO Digital Benchmark Study Reveals Insights and Opportunities in Organizational Alignment (PRWeb December 07, 2016) Read the full story at http://www.prweb.com/releases/2016/12/prweb13905611.htm
View ArticleKodak straddles analogue and digital with camera-first smartphone for the...
However the launch does not symbolise a complete departure from the analogue world of the original Kodak moment, according to its VP of brand and ...
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CONNECT Panel: Company branding in the digital age
HOLLYWOOD, Fla.—Tammy Beil, chief growth officer for marketing firm TABeil, kicked off her Honeywell CONNECT session by listing some of the ...
View ArticleHow Digital will impact businesses and brands in 2017
Moneys: Businesses will realize the importance of focused spends that deliver a digital escape velocity to their campaigns and brands, rather than ...
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Elementum Survey: Holiday Stockout Fears Outweigh Brand Loyalty
MOUNTAIN VIEW, Calif.--(Business Wire)--Elementum, the real-time supply chain platform that's connecting the dots of the $25T global product ...
View ArticleDigital marketing’s biggest wins and losses in 2016
Digital marketing made meaningful strides toward more engaging brand content and experiences in 2016, although it is not yet time to sound the ...
View Article3 Key Digital Marketing Strategies You Cannot Afford to Overlook in 2017
Brands that overlook inherently digital strategies are doomed to miss out on valuable connections with their consumers. The successful execution of ...
View ArticleHow Mulberry is using omnichannel to expand and raise brand awareness around...
It will also invest in building the brand, using digital, mobile and social media to promote understanding of Mulberry as an essentially British brand that ...
View ArticleA new motorcycle brand springs from a computer
What enables a startup to aim so high is the way digital technologies are lowering the cost of entry to manufacturing businesses that were once seen ...
View ArticleDigital Campaign Strategist
UNION is a digital-first agency that partners with ambitious and progressively-minded clients to deliver powerful digital brand experiences. Our work ...
View ArticleFuture Mrs. Kardashian’s Empire: How Blac Chyna Built Her Brand
All the while, Chyna has been working on building her own brand. If and when she becomes Mrs. Angela Kardashian, her brand will be taken to a ...
View ArticleUTA snaps up former Facebook UK, Capitol Records digital executives
UTA snaps up former Facebook UK, Capitol Records digital executives ... of services, including social and digital marketing and brand partnerships.
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It was the Time For Me to Move Back to Digital Advertising: Kaizad Pardiwalla
And then, it's for the brand to respond back to the customer and open a dialogue. So, we truly believe in making a difference to brands with digital at ...
View Article[Eye Interview] At Naver, the user is always king
The giant digital service provider is the dominant search engine, with ... Since then, he says, the task of designing and branding digital services has ...
View ArticleVe Interactive launch programmatic video solution to deliver seamless brand...
... integrates conversion enhancing technology with digital advertising, in one integrated platform, will allow clients to drive brand awareness at scale, ...
View ArticleDigital Branding Through Twitter Automated Replies
Digital branding through Twitter automated replies may seem counter-productive. Having a response message in your Twitter inbox shortly after following a Twitter account has become commonplace to the...
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Three’s Malleschitz departs CMO role to take up chief digital officer position
Three's chief marketing officer Tom Malleschitz has been appointed to a newly-created role as chief digital officer for the brand and parent Hutchison ...
View ArticleAmerican Cancer Society launches New Coaches vs. Cancer® Brand Campaign ‘Come...
Cancer program focused on increasing donations and brand awareness. ... In addition to the TV, radio and digital ads, the Coaches vs. Cancer ...
View ArticleEuromonitor: Catch up with major trends in beauty and personal care
She picked out customisation, ethical and wellbeing, millennial consumers, digital brand presence and multicultural beauty as all offering big potential ...
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Blog: Permission to play
The brand name "Lego" is derived from the Danish words 'leg godt', ... Lego's brand vision shows that digital is written into its brand architecture and ...
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