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Andaz Brand Continues Expansion with Three New Locations
“These hotels truly fulfill the spirit of the Andaz brand, weaving the sights, sounds and tastes of their surroundings into the experience and immersing ...
View ArticleEarly 2017 Promises Uptick in IT-Related Hiring Activity, New Digital Job Titles
New or updated job descriptions added to its latest guide include digital brand manager, KPI metrics manager, Wi-Fi network administrator and ...
View ArticleImportance of brand reputation in the digital age
The prevalence of online social media has been both a blessing and a curse for brands. On the plus side, it allows them to launch products, run ...
View ArticleValmarc® Corporation Joins the Acuitas Digital Alliance
NEEDHAM, Mass., Dec. 13, 2016 /PRNewswire/ -- Valmarc Corporation, a global leader in digital technology-based brand protection, logistics ...
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The lines are blurring between publisher and agency
Overall, the strong growth of the US digital ad market can largely be attributed to increased time spent by consumers on digital media and brands' ...
View ArticleUK’s Digital iS Media Awards Celebrate Emerging Black Internet Superstars
The ceremony saw ten of the best digital brands over the past year crowned and acknowledged for their strides and successes in new media.
View ArticleHow Sina’s Ad Revenues Are Primarily Dependent On Weibo As Portal Advertising...
Sina (NASDAQ:SINA) has a strong presence in the domestic digital media market, with popular ... It generates a huge chunk of its revenues from online brand advertising and marketing on its websites and...
View ArticleHow marketers can avoid losing the younger generation
Digital natives are a finicky bunch. They demand instant-gratification-like service and attention from brands at every twist and turn. Growing up in an ...
View ArticleWall Street Journal Is #1 Digital/Print Media Brand In Erdos & Morgan’s...
NEW YORK, Dec. 13, 2016 (GLOBE NEWSWIRE) -- The Wall Street Journal is the #1 digital/print media brand for reach and influence in American ...
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Volkswagen’s new brand MOIA has VW hidden inside it
Amsterdam creative agency Khanna \ Reidinga has designed the visual identity and branding of Volkswagen's new mobility division – MOIA. MOIA is ...
View ArticleExponential launches AR face filter for digital ads
Exponential Interactive has launched an face filter function that allows brands to create an augmented reality experience for consumers. Offered as ...
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The most significant emerging digital trends
With a polarised brand landscape, brands sitting in the squeezed middle will ... “Organisations across every sector are learning to harness digital to ...
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Ways to become digital ‘inside and out’ to succeed with customers
With an eye on the human experience, Swanepoel said this involves understanding that customer experiences are part of developing a “digital brand ...
View ArticleWhy American Eagle Outfitters is betting early on Snapchat Spectacles
The fit between Snapchat and apparel brand American Eagle Outfitters is clear, both share the same young, trend-aware audience, but as Snapchat ...
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How digital media upstart Mitú is bridging the gap with young Hispanics
Mitú may be the fastest-growing digital-media brand you've never heard of. The English-language web channel, which just joined Snapchat's Discover ...
View ArticleIAB Releases 2017 Digital Content NewFronts Schedule
The 10-day marketplace for brands and media buyers will include presentations from media powerhouses and digital innovators featuring big name ...
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Digital Satisfaction Index shows that US brands can gain if they champion...
Note to brands in the US: You can increase consumer satisfaction — and possibly your competitive position — by emphasizing privacy and data safety ...
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Blueprint for a Perfect Welcome Email
Beyond your logo, if you have a consistent color scheme and font that's part of your digital brand, it should be incorporated in the email as well for a ...
View ArticleIncentives Can Provide a Path to Brand Loyalty
Incentives are a way to pave a path toward brand loyalty. ... Going digital has enabled brands to provide consumers a better reward experience.
View ArticleLowdown: Lyft Says Drivers, Riders ‘One in the Same’
With a digital video debuting today, Lyft is reaching out to both drivers and riders as it seeks to position itself ... Honda was the top-searched car brand.
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