Two-Thirds Of Brand Professionals Predict Growth In Outstream Video
Outstream is a growing part of the media mix: Brands investing more in digital are 42% more likely to agree that outstream video will become a more ... Read More ...
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Motiva Forms New 76 Brand Sales and Marketing Team
HOUSTON--(Business Wire)--To better capitalize on its long-term license for the 76® brand, Motiva Enterprises LLC announced today the formation of ... Read More ...
View ArticleAs Digital Ad Spend Grows, CPG Marketers Still Struggle With Data Scarcity
Despite this investment and the eventual payoff of driving brand awareness, CPG marketers face an immense challenge today: customer data scarcity. Read More ...
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Eastwick Launches New Technology Ventures From Brand Creation to Go-to-Market
Led by Sahana Jayaraman, Eastwick's Digital Brand Lab offers technology companies -- from startup to global leaders -- brand strategy, digital ... Read More ...
View Article66% of Brand Professionals Believe Outstream Video Will Grow Significantly...
Notably, 66% of all brand professionals surveyed, and over 77% of those who are investing more in digital next year, believe outstream video will grow ... Read More ...
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The future of digital video: short, branded content on social platforms
Trusted Media Brands asked 300 media executives where they'd use their digital video advertising budget next year, in an attempt to shape the future ... Read More ...
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Meredith Premieres First-Ever Television Series Inspired By An App: Dinner...
The magazine—which combines the brand's digital insights with editorial expertise to inspire readers with the best of Allrecipes.com—was launched in ... Read More ...
View ArticleBrand new: music and branding reborn for digital
On the one hand, digital is allowing younger consumers to become invisible; on the other hand, the push for more content means smaller acts are ... Read More ...
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Qualifying a Turnkey Provider to Maximize Your Restaurant Digital Integration
In many cases, the store is the physical brand experience, and the “dot ... experience has created a dramatic surge in digital integration initiatives. Read More ...
View ArticlePerion Adds Former Apple iAd Sales and Marketing Executives to Enhance...
Undertone is a leader in high-impact digital advertising solutions for brands. Rollo and Kessler have been appointed to Vice President of East Coast ... Read More ...
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“CBS All Access” Rolls Out Commercial-Free Option For Subscribers
CBS Interactive's brands span popular categories like technology, ... the 24/7 digital news network CBSN, and CBS Sports' digital brands, as well as ... Read More ...
View ArticleBrands Adopt Clutter-Breaking Digital Marketing Strategies through US Open...
In the past, brands have organized on-site digital activities with an extra spin to get their message across to the target audience. A couple of years ... Read More ...
View ArticleDiversity A Birth of New Brand
Celebrating and valuing individual diversity creates harmony. Sharon Doyle celebrates and values each individual through her ability to empower as a ... Read More ...
View ArticleAxalta Reveals New Imron Polyurethane Global Brand Identity
Axalta reveals new global logo and brand identity for Imron polyurethane ... The new logo and brand design will be introduced in print and digital ... Read More ...
View ArticleYourMembership First to Market with Innovative B2B and B2C…
New YM offering allows advertisers to target digital ads at association members across the entire web and in social media channels, delivering unparalleled ad conversion rates (PRWeb September 01,...
View ArticleWhy FMCG companies need to rethink digital
Consumers may not buy the brands but it acts like an online shelf space where they need to be present and be available. Also, being a digital medium, ... Read More ...
View ArticleHow Dr Pepper Took Its Brand Into Its Own Hands For Walmart
Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused ... Read More ...
View ArticleResound Marketing Renews Agreement for Digital Marketing with Digital Brand...
Today, Digital Brand Expressions (DBE) announced its client, Resound Marketing, has renewed its contract with DBE for digital marketing solutions. Read More ...
View ArticleThomas Cook restructures to combine digital and marketing teams to better...
The brand says the merging of its marketing and digital teams will allow it to further develop its use of digital and social media to market its holidays ... Read More ...
View ArticleThe Luxury Beat: Maz Zouhairi Takes Lalique into the Digital Age
With the advent of digital and its ability to reach many audiences, the access to luxury products has increased significantly. Luxury brands must now ... Read More ...
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