Marketing Is No Longer A One-Way Street
Understanding the concept of digital brand engagement is a good start. ... to truly engage customers and help them build a relationship with a brand.
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Why marketers should follow Coca-Cola and P&G’s lead on overhyped digital
When Coca-Cola's global chief marketing officer Marcos de Quinto stated a few months ago that TV advertising is the best investment for brands, ...
View ArticleOne on One: Matthew Myers on Scaling Influence
Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology
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Comeback story: Inside Polaroid’s digital revival
The iconic heritage brand has seen its fair share of ups and downs in its 80-year history — more downs than ups, lately. The advent of digital cameras ...
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365 Tickets USA Gets Results with New Solutions
A discount ticket seller implements a new solution to deter customers from abandoning its site — and get them to return when they do
View ArticleHow to Use Google Analytics to Measure Instagram
Using Google Analytics to Measure Instagram is a great way to link engagements to sales. Instagram provides the most engagement out of all the social networks I use. As soon as I post an image, I...
View ArticleHouse Votes to Block FCC’s Internet Privacy Protections
Legislation blocking FCC privacy rules, if signed by President Trump, will allow ISPs to sell browsing and other personal data to marketers and advertisers
View ArticleDigital OOH Adds Both Value and Recall
New research carried out by Millward Brown using facial recognition software shows that digital out-of-home advertising increases brand recall.
View ArticleSnapchat, Google, and Nestle Waters to Speak at Merkle’s Annual Digital...
COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced speakers for its 10th annual Digital Marketer Summit, being...
View Article3 Reasons the Death of Data Privacy Rules is Bad for Advertisers
The vote to overturn FCC regulations may not be as good for marketers as you think.
View ArticleEndemol Shine North America names Hammonds SVP, digital, marketing & research
She reports to Vivi Zigler, president, digital, brand and audience development at Endemol Shine North America. Hammonds originally joined Shine ...
View ArticleIconic Brands/ICNB-News
AMITYVILLE, NY--(Marketwired - Mar 31, 2017) - Iconic Brands, Inc. ( OTC PINK : ICNB ) is pleased to announce several corporate updates.
View ArticleNIC CEO Honored as a Top Doer, Dreamer & Driver of Digital Government
OLATHE, Kan.--(BUSINESS WIRE)--#EGOV--Harry Herington, Chief Executive Officer and Chairman of the Board of NIC Inc. (NASDAQ: EGOV), was honored by "Government Technology" magazine as one of its “Top...
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Omnicom Will Sort Through YouTube Videos to Make Sure They’re Appropriate for...
"We're building this from the ground up," said Jon Anselmo, Omnicom's chief digital officer. "These are whitelisted pools of inventory that we can say ...
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Amazon’s Launches “Petlexa” Skill For the Echo
Here we go. April 1st. And wasting no time was Amazon; Introducing the Petlexa skill for the Echo home device. The Petlexa feature allows dogs, cats, and other animals to communicate with Alexa just...
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Brand New Personalised Digital Wind Up Alarm Watch – Bringing The 1970s And...
(1888PressRelease) April 01, 2017 – With Daylight Saving Time just around the corner, GiftsOnline4U.com has teamed up with the famous Japanese ...
View ArticleSelfie Accessories Market Advanced technologies & growth opportunities in...
Selfie is the self-representing photograph taken from digital camera or smartphone. The trend is changed instead of using self-timer or any other similar tools; the selfie is taken by positioning...
View ArticleAnesthesia Video Laryngoscope: Emerging Market Trends, Size, Share & Growth...
Video laryngoscope device is used to view anatomical structure of the larynx for detailed examination The visualization of the larynx is done with a digital laryngoscope or fiber optic inserted...
View ArticleWWE® Network Breaks Record with Nearly 2 Million Subscribers
STAMFORD, Conn.--(BUSINESS WIRE)--WWE® (NYSE: WWE) today announced that its digital subscription service, WWE Network, reached a record 1.95 million total subscribers following last night’s...
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