Big brands and domains – DNW Podcast #140
dnw-podcast Today we talk with Mark Calandra, General Manager of CSC Digital Brand Services. The 100+ year-old-company is a big player in ...
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Bucking the Trend: Some Brands Find a Pulse in Print, Desktop
As we've been reporting in our monthly analysis of the Magazine Media 360º Brand Audience Reports since its inception, both digital video and ...
View ArticleApple is Bringing Analytics to Podcasts
The company quietly announced updates to its popular podcasting app.
View ArticleFollowing the Charts on Digital Brand Media & Marketing Group Inc (DBMM)
Investors have the ability to employ technical indicators when undertaking stock research. At the time of writing, Digital Brand Media & Marketing ...
View ArticleConsumers prepared to abandon brands appearing alongside objectionable content
Aimed at assessing the impact of digital advertising experiences on consumer perceptions and purchase intent, the research looked at digital brand ...
View ArticleSAP Ariba Means Business in Europe
PRAGUE--(BUSINESS WIRE)--The world’s largest digital marketplace for industrial goods and services just got bigger. On the heels of successful rollouts in North America, Australia and Latin America,...
View ArticleTop SEO Trends That Will Dominate in 2017
If you want to rise to the top of the page on the search engines, then learn to love SEO and hop on the SEO trends. SEO is constantly changing as is technology in general. Keep these trends in mind...
View ArticleAlmost Half of Consumers Will Abandon Brands They Love if Their Ads Run...
Nearly half of all consumers indicate they would rethink purchasing brands or boycott products if they encounter brand ads alongside digital content ...
View ArticleTricks of the travel trade: a new digital customer journey
How can travel brands stand out and scale content in the experience economy, while also keeping budgets and resources intact? The digital journey ...
View ArticleBranding Brand, Yext Integration Helps Retailers Drive Traffic and Dollars to...
A new partnership between digital knowledge management provider, Yext, and retail app platform, Branding Brand, creates a single place for brand ...
View ArticleRiassunto: Le preferenze dei consumatori cambiano a favore dei contenuti...
LONDRA--(BUSINESS WIRE)--I consumatori di tutto il mondo dipendono sempre più dallo smartphone per accedere a contenuti digitali e tendono ad andare online per acquistare video giochi, film e libri,...
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Equisolve’s CEO Co-Authors an Article Published on Bloomberg BNA about...
FORT LAUDERDALE, FL--(Marketwired - June 13, 2017) - Equisolve, an award-winning digital agency providing websites, IR websites and video production services to public companies, is proud to announce...
View ArticleStudy: The least trusted among top media channels is…
The survey, which was conducted using the Pollfish platform, is part of a broader study of digital brand safety being conducted by the CMO Council, ...
View ArticleStarts at 60 launches new branding across digital networks
Digital media platform for mature-aged Australians, Starts at 60, has re-launched with new branding across its websites, social pages and content ...
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WISeKey Partners with the Blockchain Interface Company RIDDLE&CODE to Develop...
Carlos Moreno, WISeKey's VP Digital Brand Protection noted: "The more we are surrounded by the IoT, the more important it becomes the need to ...
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BrandShop’s Third Annual Consumer Survey Exposes Opportunities for Brands...
BrandShop's survey indicates consumer expectations continue to evolve and brands need to respond with dynamic digital shopping experiences.
View ArticleDigital Experiential Agency, MVRK, Announces Three-Hundred-Percent Growth and...
Company's exponential growth highlights evolution in experiential marketing by fusing cutting-edge, interactive technology with real-world experiences to ignite brand loyalty
View ArticleWho’s really responsible for brand safety? Tools you can employ to take the...
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need ...
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Publishers go into brand licensing to diversify revenue
Publishers have an opportunity to integrate e-commerce onto their digital properties, and branded licensing is one way they're diversifying revenue to ...
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Accolade Wines Releases Outlot Brand
NAPA, Calif.--(Business Wire)--Accolade Wines launches a new wine brand to market – Outlot. With the addition of this brand to their portfolio, which ...
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