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Have brands overinvested in digital?
Digital has long been heralded as the “next big thing” in terms of brands being able to engage with consumers meaningfully – but according to the ... Read More ...
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One on One: Patrick Hopf on Video Marketing and the Open Web
Patrick Hopf of SourceKnowledge on the challenges of advertising on the open web
View ArticleBrands are calling out for clear ROI from ad campaigns – how can the industry...
Across the digital advertising industry we do sometimes report on these metrics by partnering with a third party to carry out brand studies, which deliver ... Read More ...
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Opinion: Embracing the power of digital nostalgia
Increasingly, brands are supporting digital innovation with physical products and vice-versa. For example, Frank Ocean's much anticipated new album ... Read More ...
View Article6 secrets of digital storytelling
The story needs to speak a truth to the brand it is representing and the ... but because in the digital space, more than any other medium, people are ... Read More ...
View ArticleMoving Tactics lead digital signage Installer at Mall of Africa
As a key component in delivering a unique in-store customer experience, these stores looked toward digital signage to deliver on their brand ... Read More ...
View Article5 Ways DAMs Ensure Successful Digital Journeys
These rules are just the beginning when it comes to creating a successful digital brand journey. As you guide your creative teams, clients and ... Read More ...
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Chris Heatherly Named Executive Vice President, Worldwide Games And Digital...
NBCUniversal Brand Development's Games and Digital Platforms business unit creates interactive gaming experiences and digital content for console ... Read More ...
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Las Vegas: The Home of Luxury Cosmetic Brands
Over 1,200 brands are expected to exhibit at this year's “Premier Skin care cosmetics Convention” at Mandalay Bay, Las Vegas. It is projected to ... Read More ...
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Pernod Ricard Prepares a New Online Shopping Experience for the Best in Booze
A complementary study from WBR Digital noted “While creating digital brand awareness and adapting to consumers' preferences continues to be at ... Read More ...
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Jio Brand & Beyond – An Article By Mr Parimal Nathwani
Jio Brand & Beyond – An Article By Mr Parimal Nathwani ... Keeping these factors in mind, India's focus to realize its Digital India dreams should be on ... Read More ...
View ArticleCelebrity Endorsement by Celebrity Connected – Emmy’s Awards!
Marketing with this method is one of the most efficient ways a brand can keep their name recognizable and popular in the marketplace. Not only that ... Read More ...
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Important Reminder: Create a Digital Back Up of Print Photos to Prevent...
New London Drugs Service Safely Preserves Old Photo Memories by Digitizing Hundreds of Print Photographs at Once
View ArticleTop Rating SEO LTD, Premier National SEO Firm, Launches a New and…
Premier National SEO Digital Marketing firm continues to keep at least one step ahead of its competition. (PRWeb September 10, 2016) Read the full story at...
View ArticleTime and Cost Efficiency in Diagnostics to Drive Digital Pathology Systems...
Digital Pathology Systems Market, 2013-2020 report estimates the global digital pathology systems market to reach nearly USD 580 Million in 2020, at a CAGR of 16.0% from 2016 to 2020 –...
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SEOP Named Top Digital Marketing Agency by topseos.com for September 2016
NAPLES, FL–(Marketwired – September 11, 2016) – topseos.com has named SEOP the best digital marketing service for September 2016. SEOP was selected due to their remarkable performance in the...
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Night Fall: The World’s First 360° VR Ballet
With the scale of Virtual Reality content creation now allowing Art to meet Technology more often, we’re starting to see a whole new realm of VR content coming to life, and to this example, in some of...
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Digital seduction is propaganda, says marketer
“The future of communications is not a uniquely digital one. ... The ad budgets, what we might regard as brand-building budgets, are being raided to ... Read More ...
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Sell your brand, not your products
How important is the company's brand for the saleability of its products in the market? ... Digital is the future and you cannot ignore it any longer. Read More ...
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