Hearing Aid Dispenser Group Invites EarQ to Discuss Patient Engagement…
With innovative, patient-driving programs, EarQ helps independent practices compete in the hearing healthcare industry. Representatives from EarQ joined the 2016 IHS conference to discuss the digital…...
View ArticleAsia marketers raise questions about fuzzy ROI metrics in debate on the...
For this reason, some J&J brands have held back on spending more money on digital because it is seen as venturing into the unknown. Some want to ... Read More ...
View ArticleJanet Devlin Announces Upcoming Release Date for Forthcoming Single…
Singer-songwriter, X-Factor UK star, and YouTube sensation, Janet Devlin has announced the upcoming release of her upcoming single ‘Outernet Song,’ which will be available for digital and...
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“How ‘Backpack Journalism” Can Help Your Brand”
It has also redefined the way companies promote or extend their brand ... If you're not on digital yet, you are missing out on a lot of opportunities. Read More ...
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Brexit — Threat Or Opportunity?
For those working in the growing field of digital brand marketing, it will be a harder case to make as brands tend to be wary of investing in brand …
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How to Approach Digital Global Expansion
To compete in the global marketplace—where digital is the medium of ... Instead, commit to testing, learning, brand building and positioning yourself to ... Read More ...
View ArticleNBCUniversal Brand Development gets new EVP
Chris Heatherly has been named EVP of worldwide games and digital platforms for NBCUniversal Brand Development. The appointment was made in ... Read More ...
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Pittsburgh Website Design Company Launches Brand Photography
Top Hat IMC, a Pittsburgh website design company, has launched its very own in-house brand photography service. “Having genuine, well-done ... Read More ...
View ArticleTime Inc. rolls out new digital video service
Time Inc. As print ad dollars shrink, Time Inc. is looking for a bigger piece of the digital video advertising pie. On Tuesday the company will roll out the ... Read More ...
View ArticleWe Don’t Do Branded Content, Rather, We Do Unbranded Content: Archan...
Dabur, a 131-year-old Indian brand, which offers a wide range of natural products across categories, is up for something big in the digital space. Read More ...
View ArticleMia talks to new age confident woman in its new digital campaign
Ltd owned Tanishq, is wooing young women to adopt fine jewellery as a workplace accessory in its latest digital campaign. The brand is also trying to ... Read More ...
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Three key reasons why a brand management toolkit can transform your charity
We spoke to Kate O'Neill, Digital Marketing Manager for Rainbow Trust ... “We were able to work with them [Brand Meadow] to create a toolkit that ... Read More ...
View ArticleROLIK Announces New Marketplace for Video Creators and Businesses to…
Self-Service Platform for Affordable, Fresh Video Ad Content Opens Public Beta at TechCrunch Disrupt (PRWeb September 13, 2016) Read the full story at...
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A Homecoming of Sorts for Michele Promaulayko
Promaulayko: The day-to-day operations of the brand's digital and social presence are carried out by my brilliant colleagues at Hearst Digital —Troy ... Read More ...
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Targeting Digital Stealth Students for Enrollment With Online and On-Campus...
G/O Digital and Anode Experts Present in Upcoming American Marketing Association-Sponsored Webinar Ways to Enhance the Student Enrollment Experience Through Digital Marketing and Interactive Displays.
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Strongbow Cider Names 360i As Its Digital Agency of Record
The Heineken Company's Strongbow Cider brand picked 360i as its digital agency of record after a review. This news follows last month's news ... Read More ...
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Benefits of Digital Marketing & How to maintain a Competitive Advantage
Digital marketing is much different than what it seemed a decade ago. Ross Andrew, CEO of Maropost explains how brands can utilize today's ... Read More ...
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CarAdvice to use Nine TV and digital assets to offer more options for marketers
CarAdvice will control how it uses Nine's TV and digital assets to promote ... just go out and build a market leading youth brand or automotive brand. Read More ...
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Why Internet-Famous Dogs Are Fetching So Much Love From Brands
"Toast adds a playful and tasteful spin for every brand, and she has a likeability factor," said Hilary Williams, talent management director at Digital ... Read More ...
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Brand is UX. UX is brand.
Here's a simple way to think about your approach to digital branding and user experience design. If your brand is personified, it can be defined by ... Read More ...
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